Since the 1940s

A family story, a network that spans Quebec.

Groupe Contant is Canada's largest BRP dealer network, with 5 locations spanning Lanaudière, the Laurentians, and the Montérégie. But before the 5 locations, there was one small company, built by hand. Here's our story, in photos.

0years in business

0Quebec locations

#1BRP dealer in Canada

The Early Days

The Early Days of Contant

The story of Contant began humbly in the 1940s, with a small company whose rustic style stood in stark contrast to the modern facilities we know today. Even back then, passion was at the heart of everything: the very first building was constructed using Ski-Doo delivery crates. It's safe to say that Ski-Doo has always run through Contant's veins.

Ski-Doo crates being delivered — used to build Contant's very first building

The very first Gaston Contant sign: wood, coal, grain, hay, and general transport

Contant's very first garage, in the 1940s

A truck from Contant's original general transport business

1993

Key Milestones in Growth

Over the years, several milestones have shaped the company's growth. One of the most significant came in 1993, when Contant became the largest BRP vehicle dealer in Canada. A vintage photo commemorates this achievement, featuring Pierre Beaudoin, Gérard Contant, and Anthony Kalhok. The evolution of the Contant logo reflects the expansion toward Laval, Mirabel, and Ste-Agathe — two new "sister" locations that helped solidify the company's presence in the region.

1993 newspaper article: Gaston Contant becomes Canada's largest BRP dealer, featuring Pierre Beaudoin, Gérard Contant, and Anthony Kalhok

Traditions

Traditions that Shaped the Brand

Activities and traditions have also played a major role in Contant's development. Among them, the annual Open House remains a flagship event, eagerly awaited year after year. Ski-Doo rides, just as popular now as they were then, are among the most cherished memories shared by customers and staff. The Contant snowmobile car, a true mechanical toy, drew plenty of attention at various events — and even the kids had a blast riding around the parking lot.

The famous Contant snowmobile car, a well-known mechanical toy

Newspaper coverage of Contant's annual Open House

A lineup of snowmobiles at a Ski-Doo ride, in the early days

More vintage snowmobiles lined up for a ride

The Contant team at a Formula snowmobile racing event

Growth

An Evolving Team and Environment

Over time, the buildings and teams have evolved greatly. The showroom, entrance, and service area eventually required a second floor to keep up with growing demand. Team photos from Laval to Mirabel highlight the pride and unity that have always driven Contant forward.

An earlier-generation Gaston Contant Ski-Doo storefront

The red-brick building of one of Contant's earlier dealerships

Contant's clothing department, in an earlier era

A Contant showroom filled with snowmobiles

The showroom's second floor, added to keep up with demand

Today

Major Expansions and Today's Contant

Major expansions marked the 2000s: the opening of Mirabel in 2008, followed by its expansion in 2010, then the addition of 26,000 square feet in 2015. In Ste-Agathe, the open-concept layout and second floor filled with new and pre-owned vehicles offer a truly enjoyable customer experience. Today, Contant operates five dealerships: Repentigny, Mirabel, Ste-Agathe, Beloeil, and Vaudreuil — the latter currently undergoing renovations to deliver an even more modern environment.